Daniella Victoria Robbins
Marketing Support Manager
Year Joined: 2011


Highlights of the role: Daniella is the Marketing Support Manager for the Retail Division, creating content for an audience of pub goers, foodies and over 21s cocktail bar guests. She also occasionally assists Fergus McMullen with campaigns for The Whole Hop Brewery. Daniella is the supporting link between our pubs & bars and our guests at home, monitoring online social mention and striving to lead McMullen’s into the next generation of digital media. It is Daniella's mission to always bring passion, people and product to the forefront.

What makes McMullen’s the company of choice:  For Daniella, McMullen’s is a company where one feels heard. That encourages growth and where opportunities seem endless having such a diverse portfolio of businesses and an on-going desire to meet the needs and wants of the UK market.

Life prior to McMullen’s:  Daniella spent her formative years in Barcelona and is a bilingual BSc (Hons) Graduate in Exercise, Nutrition & Health with an enthusiasm for gastronomy and consumer brands. During her time at university Daniella established an interest in the influence of media and consumerism in everyday life and this lead her to pursue a career in the field of marketing, studying at night school for further education with certificates in Marketing and Human Resources Management. Youth culture paved the way, gaining entry-level roles within sports and music media, street art galleries, fashion and events. Hospitality also played a part in making Daniella a worldly individual, working for a private business members club and an international cruise line services team, with face to face customer contact. Prior to Daniella joining McMullen’s, she contributed as Marketing Executive to the festival events team of Vision Nine, a specialist agency in action sports and music, accomplishing record ticket sales and working in conjunction with title sponsor Relentless Energy Drink (of The Coca Cola Company).

Favourite menu item: Woolpack Chesney Burger with Emmenthal cheese, burger sauce & a Portobello mushroom and a Chocolate Milkshake!